New book on the Illusions we have about how our minds work

[L.J.Steele]

So, I walk into my local Borders and start typing on the Title Sleuth. Just as the result of my search pops up, helpful salesperson walks up and asks if I need help.

"I'm looking for an Invisible Gorilla."

Clerk does double take. She leads me to the psychology section.There I find an invisible gorilla and take it home.

If figured that was good for a few break room stories...

Chabris & Simon's The Invisible Gorilla just came out -- worth the read, even if you are versed in this area Lots of stuff on memory, perception, and things that we think are true, that aren't, with footnotes to polls, studies, and other examples.

There's a sample chapter and materials here:
http://www.theinvisiblegorilla.com/

I may have to work this quote into a brief:

"The real purpose of the scientific method is to make sure Nature hasn't misled you into thinking you know something that you actually don't." -- Zen and the Art of Motorcycle Maintenance.